Sourced Pop Up was created by community leader, Michelle Mercado, as a way to mix her unique background in hospitality & event planning to support local emerging makers and artisans in Orange County. In 2013, Michelle took a leap of faith when she left a dream job and rent controlled apartment in San Francisco and returned home to Orange County to opened a collaborative work & event space in Laguna Beach lovely referred to as "SOURCED."
SOURCED. started off as part retail shop where Michelle created a "Pop Up Retail" model where vendors and products were switched out every two months creating a completely new store.
"In the beginning it was super excited and such a thrill to continually be on the search for new vendors and remerchandise the space every two months but we never had the right amount of foot traffic and the store became more of an amenity of our space rather than it's own entity. It started to feel like it was personally holding me back but I wasn't ready to give up on it completely. At that point I did what most people would do, I skipped off to Bali for a month which forced me to close the shop and take a hard look at what was next. I came back with a fresh perspective and a new outlook on what it would look like to drop the "brick-and-mortar" and go back to my event planning roots. SOURCED. settled into the co-working and incredible office space it is now and I got the flexibility to "pop up" once a month which allowed our vendors to connect directly with their customers & make more sells! #WINNING!"